Public Relations Specialists
Marketing · Marketing Communications
Pay and outlook shown for
New workers start near $40,100; experienced workers reach $107,020. About 1,870 people do this job in San Antonio-New Braunfels, TX.
Job outlook
Alamo region (San Antonio and 12 surrounding counties), Texas Workforce Commission projection 2024 to 2034; U.S. figures from the BLS.
- Employment change
- +13.5%
- Openings a year
- 220
- Employed in 2024
- 2,211
Typical entry education: Bachelor's degree
Alamo Colleges programs that lead here
5 programs, with the college that teaches each.
Skills this career uses
The skills O*NET rates most important for the job, with how much of each the work needs on a 1 to 7 scale.
- Speaking4.3
- Active Listening4.1
- Social Perceptiveness4.1
- Reading Comprehension4.0
- Writing4.0
- Critical Thinking4.1
- Coordination4.0
- Time Management3.9
What the work is
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Education people in this job have
Share of workers by highest education, from O*NET surveys. It shows what others did, not what you must do.
- Bachelor's degree91%
- Master's degree9%
Job zone 4, considerable preparation: Usually a bachelor's degree, sometimes a strong associate plus experience.
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