Marketing Managers
Marketing · Marketing Management
Pay and outlook shown for
New workers start near $76,810; experienced workers reach $215,480. About 2,900 people do this job in San Antonio-New Braunfels, TX.
Job outlook
Alamo region (San Antonio and 12 surrounding counties), Texas Workforce Commission projection 2024 to 2034; U.S. figures from the BLS.
- Employment change
- +20.7%
- Openings a year
- 315
- Employed in 2024
- 3,031
Typical entry education: Bachelor's degree · Experience: 5 years or more
Alamo Colleges programs that lead here
4 programs, with the college that teaches each.
Skills this career uses
The skills O*NET rates most important for the job, with how much of each the work needs on a 1 to 7 scale.
- Reading Comprehension4.3
- Critical Thinking4.3
- Active Listening4.1
- Speaking4.1
- Active Learning4.1
- Social Perceptiveness4.0
- Persuasion4.4
- Monitoring4.3
What the work is
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
Education people in this job have
Share of workers by highest education, from O*NET surveys. It shows what others did, not what you must do.
- High school or less4%
- Some college3%
- Associate degree3%
- Bachelor's degree56%
- Master's degree24%
- Doctoral or professional11%
Job zone 4, considerable preparation: Usually a bachelor's degree, sometimes a strong associate plus experience.
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