Advertising and Promotions Managers
Marketing · Marketing Management
Pay and outlook shown for
New workers start near $74,370; experienced workers reach $205,770. About 210 people do this job in San Antonio-New Braunfels, TX.
Job outlook
Alamo region (San Antonio and 12 surrounding counties), Texas Workforce Commission projection 2024 to 2034; U.S. figures from the BLS.
- Employment change
- +12.4%
- Openings a year
- 18
- Employed in 2024
- 193
Typical entry education: Bachelor's degree · Experience: Less than 5 years
Alamo Colleges programs that lead here
1 program, with the college that teaches each.
Skills this career uses
The skills O*NET rates most important for the job, with how much of each the work needs on a 1 to 7 scale.
- Active Listening4.1
- Speaking4.1
- Critical Thinking4.1
- Social Perceptiveness4.0
- Reading Comprehension4.0
- Judgment and Decision Making4.0
- Writing3.9
- Coordination4.1
What the work is
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Education people in this job have
Share of workers by highest education, from O*NET surveys. It shows what others did, not what you must do.
- High school or less16%
- Some college8%
- Associate degree8%
- Bachelor's degree62%
- Master's degree6%
Job zone 4, considerable preparation: Usually a bachelor's degree, sometimes a strong associate plus experience.
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