Market Research Analysts and Marketing Specialists

Bright outlookJob zone 4: considerable preparationO*NET 13-1161.00

Pay and outlook shown for

median pay per year, San Antonio-New Braunfels, TX

$37k10th$66kMedian$128k90th

New workers start near $36,800; experienced workers reach $128,200. About 4,140 people do this job in San Antonio-New Braunfels, TX.

Job outlook

Alamo region (San Antonio and 12 surrounding counties), Texas Workforce Commission projection 2024 to 2034; U.S. figures from the BLS.

Employment change: +19.2%; Alamo region, 5,034 to 6,002 jobs · U.S. +7%
Openings a year: 555; in the Alamo region, from growth and people leaving · U.S. 87,200
Employed in 2024: 5,034; in the Alamo region · U.S. 941,700

Typical entry education: Bachelor's degree

Alamo Colleges programs that lead here

4 programs, with the college that teaches each.

Apply to Alamo Colleges

Skills this career uses

The skills O*NET rates most important for the job, with how much of each the work needs on a 1 to 7 scale.

Reading Comprehension4.6
Writing4.1
Critical Thinking4.0
Active Listening4.0
Speaking4.0
Complex Problem Solving3.8
Judgment and Decision Making4.1
Active Learning4.0

What the work is

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Measure and assess customer and employee satisfaction.
Forecast and track marketing and sales trends, analyzing collected data.
Seek and provide information to help companies determine their position in the marketplace.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Education people in this job have

Share of workers by highest education, from O*NET surveys. It shows what others did, not what you must do.

Bachelor's degree61%
Master's degree39%

Job zone 4, considerable preparation: Usually a bachelor's degree, sometimes a strong associate plus experience.

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