Writers and Authors
Arts, Audio/Video Technology & Communications · Journalism and Broadcasting
Pay and outlook shown for
New workers start near $47,890; experienced workers reach $106,050. About 130 people do this job in San Antonio-New Braunfels, TX.
Job outlook
Alamo region (San Antonio and 12 surrounding counties), Texas Workforce Commission projection 2024 to 2034; U.S. figures from the BLS.
- Employment change
- +11.2%
- Openings a year
- 33
- Employed in 2024
- 305
Typical entry education: Bachelor's degree · Training: Long-term on-the-job training
Alamo Colleges programs that lead here
10 programs, with the college that teaches each.
Skills this career uses
The skills O*NET rates most important for the job, with how much of each the work needs on a 1 to 7 scale.
- Writing5.1
- Reading Comprehension4.1
- Active Listening3.8
- Speaking3.8
- Critical Thinking4.0
- Time Management3.4
- Persuasion3.5
- Active Learning3.3
What the work is
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Education people in this job have
Share of workers by highest education, from O*NET surveys. It shows what others did, not what you must do.
- Some college35%
- Associate degree18%
- Bachelor's degree47%
Job zone 4, considerable preparation: Usually a bachelor's degree, sometimes a strong associate plus experience.
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