Search Marketing Strategists

Information Technology · Information Support and Services

Bright outlookJob zone 4: considerable preparationO*NET 13-1161.01

Pay and outlook shown for

median pay per year, San Antonio-New Braunfels, TX

$37k10th$66kMedian$128k90th

New workers start near $36,800; experienced workers reach $128,200. About 4,140 people do this job in San Antonio-New Braunfels, TX.

Job outlook

Alamo region (San Antonio and 12 surrounding counties), Texas Workforce Commission projection 2024 to 2034; U.S. figures from the BLS.

Employment change: +19.2%; Alamo region, 5,034 to 6,002 jobs · U.S. +7%
Openings a year: 555; in the Alamo region, from growth and people leaving · U.S. 87,200
Employed in 2024: 5,034; in the Alamo region · U.S. 941,700

Typical entry education: Bachelor's degree

Alamo Colleges programs that lead here

4 programs, with the college that teaches each.

Apply to Alamo Colleges

Skills this career uses

The skills O*NET rates most important for the job, with how much of each the work needs on a 1 to 7 scale.

Reading Comprehension4.1
Complex Problem Solving4.1
Active Listening4.0
Critical Thinking3.9
Active Learning3.9
Judgment and Decision Making3.8
Speaking3.8
Writing3.8

What the work is

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
Propose online or multiple-sales-channel campaigns to marketing executives.
Participate in the development or implementation of online marketing strategy.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

Education people in this job have

Share of workers by highest education, from O*NET surveys. It shows what others did, not what you must do.

High school or less4%
Certificate9%
Some college17%
Associate degree22%
Bachelor's degree48%

Job zone 4, considerable preparation: Usually a bachelor's degree, sometimes a strong associate plus experience.

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