Media Programming Directors
Arts, Audio/Video Technology & Communications · Performing Arts
Pay and outlook shown for
New workers start near $43,760; experienced workers reach $113,900. About 370 people do this job in San Antonio-New Braunfels, TX.
Job outlook
Alamo region (San Antonio and 12 surrounding counties), Texas Workforce Commission projection 2024 to 2034; U.S. figures from the BLS.
- Employment change
- +10.8%
- Openings a year
- 49
- Employed in 2024
- 577
Typical entry education: Bachelor's degree · Experience: Less than 5 years
Alamo Colleges programs that lead here
10 programs, with the college that teaches each.
Skills this career uses
The skills O*NET rates most important for the job, with how much of each the work needs on a 1 to 7 scale.
- Speaking4.0
- Critical Thinking4.1
- Judgment and Decision Making4.1
- Reading Comprehension4.0
- Coordination4.3
- Time Management3.9
- Active Listening4.0
- Active Learning3.9
What the work is
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
- Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
- Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
- Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
- Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- Establish work schedules and assign work to staff members.
- Coordinate activities between departments, such as news and programming.
Education people in this job have
Share of workers by highest education, from O*NET surveys. It shows what others did, not what you must do.
- High school or less31%
- Some college15%
- Associate degree2%
- Bachelor's degree52%
Job zone 4, considerable preparation: Usually a bachelor's degree, sometimes a strong associate plus experience.
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